There is a direct connection to illiteracy and many of the issues that negativity impact our society. Poverty, mass incarceration, unemployment, high dropout rates, teen pregnancy, poor health and more can be directly connected to illiteracy. 

The Read Or Else Movement is shedding a light on this issue. Our objective is to create awareness and provide a solution to the problem. With the purchase of a Read Or Else garment a copy of Danny Dollar Millionaire Extraordinaire - The Lemonade Escapade, a children’s book that promotes financial literacy will be sent to a child in a designated homeless shelter or Title 1 school. 

Our goal is to spark a love for reading while simultaneously inspiring and teaching children about financial literacy. You can learner about this ground-breaking book here.